FOREST

Short List
TitleFOREST
ClientWWF CHINA
Product / ServiceWWF
CategoryB01. Print - Best Use of Art Direction
EntrantBBH CHINA Shanghai, CHINA
Entrant Company:BBH CHINA Shanghai, CHINA
Advertising Agency:BBH CHINA Shanghai, CHINA

Credits

Executive Creative DirectorJohnny Tan
CopywriterCarol Ong/Leo Zhang
Account SupervisorJasmine Huang/Joyce Hong
Art DirectorYinbo Ma/Carol Ong
IllustratorJianfeng Pan

English Translation of Main Headlines

Headline: Saving pandas is not our only mission Body copy: Over 10 million hectares of forests have been protected through our forest certification program. Take a closer look at www.wwfchina.org