Title | AMPHI 2009 SPRING & SUMMER |
Brand | WACOAL CORP. |
Product / Service | INTIMATE APPAREL |
Category | B01. Print - Best Use of Art Direction |
Entrant | KAZEPRO Tokyo, JAPAN |
Entrant Company: | KAZEPRO Tokyo, JAPAN |
Advertising Agency: | KAZEPRO Tokyo, JAPAN |
Credits | |
Executive Creative Director | Hiro Sugiyama (Kazepro/Enlightenment) |
Creative Director | Seishi Ono (Concept Conception*) |
Account Manager | Yoko Ochiai (Kazepro) |
Account Supervisor | Naho Kobayashi (Kazepro) |
Art Director | Yukitaka Saito (Buffalo-D) |
Illustrator | Enlightenment |
Photographer | Toshiya Suda |
AMPHI is a selected lingerie store brand renewed on spring 2009. Brand concept is "meet & sweetie". That means AMPHI is the place where girls can always meet cute products. With those products, you can also meet various colors and emotions in your self. We think girls are always acting various characters on various situations and emotions, and having fun with it! We aimed to message this concept, using mirrors and shoot one time with one model. Then processed into artwork collaborating with the artist, ENLIGHTENMENT. This visual is used for the display in poster flame at each store.