AMPHI 2009 SPRING & SUMMER

TitleAMPHI 2009 SPRING & SUMMER
BrandWACOAL CORP.
Product / ServiceINTIMATE APPAREL
CategoryB01. Print - Best Use of Art Direction
EntrantKAZEPRO Tokyo, JAPAN
Entrant Company:KAZEPRO Tokyo, JAPAN
Advertising Agency:KAZEPRO Tokyo, JAPAN

Credits

Executive Creative DirectorHiro Sugiyama (Kazepro/Enlightenment)
Creative DirectorSeishi Ono (Concept Conception*)
Account ManagerYoko Ochiai (Kazepro)
Account SupervisorNaho Kobayashi (Kazepro)
Art DirectorYukitaka Saito (Buffalo-D)
IllustratorEnlightenment
PhotographerToshiya Suda

English Translation of Main Headlines

AMPHI is a selected lingerie store brand renewed on spring 2009. Brand concept is "meet & sweetie". That means AMPHI is the place where girls can always meet cute products. With those products, you can also meet various colors and emotions in your self. We think girls are always acting various characters on various situations and emotions, and having fun with it! We aimed to message this concept, using mirrors and shoot one time with one model. Then processed into artwork collaborating with the artist, ENLIGHTENMENT. This visual is used for the display in poster flame at each store.