Title | FACTORY |
Brand | FORD |
Product / Service | FORD FIESTA |
Category | A05. TV - Best Use of Music including Sound Design |
Entrant | MASSIVEMUSIC Shanghai, CHINA |
Entrant Company: | MASSIVEMUSIC Shanghai, CHINA |
Advertising Agency: | JWT SHANGHAI, CHINA |
Production Company: | A NEW LIFE FILMS Shanghai, CHINA |
Credits | |
Executive Creative Director | Yang Yeo |
Creative Director | Elvis Chao |
Agency Producer | Jane Zhang |
Director | David Edwards |
Producer | Swifty Hanrahan |
Sound Design/Arrangement | Massive Music Shanghai |
Music Artist/Title | Factory |
Post Production | Pixelbox Hong Kong |
The Ford Factory spot departs from typical car advertising in China. Instead of showing lifestyle and car images, it is set in a stylish factory. Factory workers on wires swoop in to assemble the car in a high-tech manner suggesting the car is fashionable and tailor-made. One worker flips gracefully to attach the wheel, while another kisses the car badge. The intricate music and sounddesign reflects the technology involved in making the car, as well as the playfulness of the factory workers building it. Classical, cinematic, as well as modern electronic elements are all roled into one to create a very diverse and unique musical spectrum and soundscape.