WHY DO WE RUN?

Short List
TitleWHY DO WE RUN?
ClientNIKE SINGAPORE
Product / ServiceSPORTSWEAR
CategoryA03. TV - Best Use of Cinematography
EntrantKINETIC SINGAPORE, SINGAPORE
Entrant Company:KINETIC SINGAPORE, SINGAPORE
Advertising Agency:KINETIC SINGAPORE, SINGAPORE
Production Company:SALT FILMS Singapore, SINGAPORE

Credits

Creative DirectorPann Lim
CopywriterEugene Tan
Agency ProducerJanet Chee/Carolyn Teo
Account ManagerJanet Chee
Account SupervisorJanet Chee/Carolyn Teo
Art DirectorPann Lim

Brief Explanation

The race aimed to exhort the masses to run for the human race, which was also a charity run. The race eventually brought a million across the world to run on the same day, 31.08.08.