| Title | TALKING MUSIC |
| Brand | SONY ERICSSON |
| Product / Service | WALKMAN PHONE |
| Category | A05. TV - Best Use of Music including Sound Design |
| Entrant | SONG ZU SINGAPORE, SINGAPORE |
| Entrant Company: | SONG ZU SINGAPORE, SINGAPORE |
| Advertising Agency: | SAATCHI & SAATCHI Singapore, SINGAPORE |
| Production Company: | PLAY FILMS Singapore, SINGAPORE |
Credits | |
| Executive Creative Director | Richard Copping |
| Agency Producer | Gwynn Wong |
| Director | Arni Jonsson |
| Producer | Julie Chung And David Clarke |
| Sound Design/Arrangement | Abigail Sie, Song Zu Singapore |
| Music Artist/Title | Ramesh Sathiah, Song Zu Singapore |
| Art Director | Stuart Harris |
This was an exciting brief for sound as it played the central role to the story. The challenge was to make the music/sound feel like it was really coming from the characters mouths. Several styles of music were explored as part of the creative process. The final result was a mix between sound design and music.