| Title | SPOON |
| Brand | MAO BAO |
| Product / Service | MAO BAO LIQUID DISHWASH |
| Category | B01. Print - Best Use of Art Direction |
| Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Executive Creative Director | Richard Yu |
| Creative Director | Ivan Liu |
| Copywriter | Ivan Liu/Echo Shao |
| Art Director | Richard Yu/Kim Chiu |
| Illustrator | Hsin Hun Huang/Kim Chiu |
| Photographer | Tse-i Lai |
Mao Bao liquid dishwash dahlia essence