| Title | EFFECTIVE USE OF WATER RESOURCES |
| Brand | MITSUBISHI HEAVY INDUSTRIES |
| Product / Service | WATER REUSE |
| Category | B03. Print - Best Use of Illustration |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company: | I&S BBDO Tokyo, JAPAN |
| Advertising Agency: | I&S BBDO Tokyo, JAPAN |
| 2nd Advertising Agency: | DAIYA PR Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Hiroshi Mayuzumi |
| Creative Director | Mineyuki Takasawa |
| Copywriter | Yusuke Ito |
| Art Director | Yoshiyuki Kaneko/Hirotaka Suzuki |
| Illustrator | Osamu Mataba |
Head Copy: The beauty of Nagasaki is the beauty of water. Body Copy: The quality control we carry out on our drainage water is stricter than the national standard and it’s an integral part of our tackling the issue of reusing the water resources in our dockyards. We can achieve a smooth reuse the drainage water by using our drainage system as well as by plant water-purity control. Mitsubishi Heavy Industries: Effective use of water resources in Nagasaki Shipyard & Machinery Works