Title | MAHJONG WOMAN |
Brand | PRESIDENT ENTERPRISES (CHINA) INVESTMENT CO. |
Product / Service | SOUP EXPERT |
Category | B01. Print - Best Use of Art Direction |
Entrant | TBWA\CHINA Shanghai , CHINA |
Entrant Company: | TBWA\CHINA Shanghai, CHINA |
Advertising Agency: | TBWA\CHINA Shanghai, CHINA |
Credits | |
Executive Creative Director | Carol Lam |
Creative Director | Lesley Zhou/Johnson Sheng |
Copywriter | She Kai/Tang Bifeng |
Account Manager | Daniel Lee |
Art Buyer | Joanna Zhao/Doris Zhang |
Art Director | Danny Li/Lv Haoxi |
Illustrator | He Changning/Chen Yu |
Typographer | Danny Li/Lv Haoxi |
'Tang Da Ren'(Soup Expert) is an instant noodle. Selling point is its superior soup base. <Mahjong woman> Am I cursed? Having been playing for 7 hours not even a meld is made. Finally got a hand ready for a big win, the evil banker wins first with the tile cast off by me! Where the hell is my luck gone? I want a Tang Da Ren (Soup Expert) now! Slurp the soup down to the bottom. Out of sight. (Troubles) Out of mind.