HONDA MUSIC :60

Short List
TitleHONDA MUSIC :60
ClientHONDA MOTOR CO.
Product / ServiceHONDA
CategoryA05. TV - Best Use of Music including Sound Design
EntrantIF WORKS Tokyo, JAPAN
Entrant Company:IF WORKS Tokyo, JAPAN
Advertising Agency:DENTSU Tokyo, JAPAN
Production Company:IF WORKS Tokyo, JAPAN

Credits

Executive Creative DirectorYasuo Motoi/Hajime Morimoto
Creative DirectorMunehiro Yasojima
CopywriterYoko Seki
Agency ProducerHideto Kato/Naoatsu Sata
DirectorJesper Ericstam
ProducerShoji Kobayashi/Michio Kokubu
EditorKoji Muranaka
Sound Design/ArrangementReiji Kitazato/Hideyuki Nagata/Shinichi Kita
Music Artist/TitleLudwig Van Beethoven/Ninth Symphony

Brief Explanation

A new day starts with various sounds of Honda products, All around the globe. Motorcycles, cars, robots, multipurpose vehicles (ex: cultivators, showplow etc,) F1 machines, jet planes...pleasant sounds made by multiple Honda products amplify the joy of driving, motivation to work and hint on a bright future. The concept of this commercial is to show the sounds of Honda lap with the sounds of daily life to create a melody, finally turning into a glorius chorus from Beethoven's "Ninth Symphony." Sounds of Honda bring joy and stir up emotions in everyone.