SHAN SHUI

Spike

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TitleSHAN SHUI
ClientCEPF
Product / ServiceENVIRONMENTAL AWARENESS
CategoryA01. TV - Best Use of Animation/Computer Graphics/Special Effects
EntrantJWT SHANGHAI, CHINA
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Production Company:ONE PRODUCTION Beijing, CHINA

Credits

Executive Creative DirectorSheungYan Lo/Yang Yeo
CopywriterJacqueline Ye/Rafael Freire
Agency ProducerJane Zhang
Account SupervisorBetty Tsai
DirectorHailong Li
ProducerXue Wu/Yuncheng An
EditorChun Huang/Jing Li
Art DirectorLillie Zhong/Yang Yong Liang
Other CreditsArtist: Yang Yong Liang

Brief Explanation

A collaboration with a famous Shanghai artist, Yang Yong Liang – It's a beautiful landscape painting if you look from distant, but if you go closer, it's neither mountain, nor stream, but factory buildings which take place the green mountains, and cars which take place the streams. The China Environment Protection Fund wants to warn people with this impactful pictures, that if we don't take any more actions to reduce the environment pollution, there will be a day that all the beautiful landscapes will disappears.