| Title | STAG BEETLE |
| Brand | SARA LEE JAPAN |
| Product / Service | KIWI |
| Category | B01. Print - Best Use of Art Direction |
| Entrant | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Entrant Company: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
| Advertising Agency: | McCANN ERICKSON JAPAN Tokyo, JAPAN |
Credits | |
| Copywriter | Toshiya Mizoguchi |
| Account Supervisor | Junichi Okubo |
| Art Director | Takayuki Nagai |
| Photographer | Takahito Sato (Beam X 10) |
| Typographer | Takayuki Nagai |
| Other Credits | Producer: Norio Hara/Norihisa Fujita/Yoshiyuki Yazaki/Toshiaki Tanaka |