Title | GUY |
Brand | PENGUIN GROUP |
Product / Service | BOOKS |
Category | A11. Publications & Media |
Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
Advertising Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Ruth Lee |
Creative Director | Paul Chan/O'poon |
Copywriter | Paul Chan/Jay Lee |
Art Director | O'poon/Fei Leung |
To show that great novels have the power to transcend you into your own world, we feature avid bookworms reading in the middle of some of the busiest locations in Hong Kong. However, the city is completely devoid of people, cars and even life. It's just the reader totally absorbed in his/her Penguin paperback.