Title | BUS STOP |
Brand | CARL ZEISS |
Product / Service | LENSES |
Category | A06. Clothing, Footwear & Accessories |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | Sridhar Gopalratnam |
Advertiser's Supervisor | Jennifer Leh |
Account Manager | Roderick Jason Strother/Gary Koe |
Art Director | Ivan Hady Wibowo/Andrian Pranata |
Photographer | Andrian Pranata/Jonathan Tay |
Other Credits | Retoucher: Cliq/Procolor |
How do you dramatize the clarity of Carl Zeiss lenses? By bringing letters, words and numbers closer to the spectacle wearer.