| Title | SANDPIT |
| Brand | HASBRO SINGAPORE |
| Product / Service | TONKA TRUCKS |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Executive Creative Director | Marcus Rebeschini |
| Creative Director | Edward Ong/Kirsten Ackland |
| Copywriter | Edward Ong |
| Account Manager | Lee Pei Ling |
| Producer | Goh Shii Hua/Michael Kan |
| Art Director | Kirsten Ackland/Zoe Ong/Alvin Yeo |
| Illustrator | Karen Fong |
| Photographer | Ric Tang (shutterbug) |
| Typographer | Zoe Ong |
| Other Credits | Group Account Director-anthony Khoo/Studio Producer-gina Tan/Retoucher-eyecandi |
To promote Tonka's mighty machines, we converted an actual construction yard hoarding into the wooden sides of a sandpit.