| Title | LIFT |
| Brand | ECONOMICA GLOBAL IMAGE |
| Product / Service | HELIANTHUS (BABY WEAR) |
| Category | C01. Poster inc. Point of Purchase |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Mark Collis |
| Creative Director | Shingo Ichimura |
| Copywriter | Hono Nakano |
| Producer | Yohei Fukase |
| Art Director | Tatsuya Kuritsuka |
| Photographer | Takakazu Aoyama |
Uncomfortable clothes can make a baby ugly