Title | LORD NATRAJ |
Brand | RANGSONS MARKETING SERVICES |
Product / Service | CYCLE PURE AGARBATTI (INCENSE STICKS) |
Category | A03. Home Furnishing, Appliances, Maintenance & Household Products |
Entrant | DDB MUDRA Mumbai, INDIA |
Entrant Company: | DDB MUDRA Mumbai, INDIA |
Advertising Agency: | DDB MUDRA Mumbai, INDIA |
Credits | |
Chief Creative Officer | Bobby Pawar |
Creative Director | Varun Mehta/Mahendra Bheda |
Copywriter | Varun Mehta/Mahendra Bheda |
Art Director | Vivek Jadhav/Vijayanand M Kanakuntala |
Other Credits | Mangesh Kadam |
Bhagwaan aaye Cycle se: With Cycle comes God Religion is a megalith of Indian popular consciousness. To associate with religion is to become a part of the everyday lives of Indians. Hindu prayers start with the lighting of incense to invoke the gods. We created a literal expression of our brand of incense sticks, Cycle Agarbattis, as a medium to God. An intricately detailed idol Lord Natraj, the dancing manifestation of Shiva, was created out of cycle parts. The unique statue was photographed with smoke emerging from it. The poster created a memorable connect between our brand and reaching God.