BLINDS

TitleBLINDS
BrandSIEMENS
Product / ServiceMINI VACUUM CLEANER
CategoryB02. Best use of Ambient Advertising: Special Build
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Chief Creative OfficerEddie Booth
Executive Creative DirectorConnie Lo/Attlee Ku
Creative DirectorNutchanun Chiaphanumas
CopywriterNutchanun Chiaphanumas/Joey Chung
Advertiser's SupervisorLin Bin
Account SupervisorMandy Cheung
Art DirectorPranussadej Tantipong/Martin Tong
PhotographerAnton, Digital Art
Other CreditsRetoucher: Anton Digital Art

Execution

Extra-long posters were produced and placed in furniture shops and other different places, to demonstrate the Siemens Mini Vacuum Cleaner's ability to hunt down dust in every nook and cranny.