Title | FINGERS |
Brand | JOHNSON & JOHNSON |
Product / Service | NICORETTE PATCHES |
Category | A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | Boyd Champness |
Advertiser's Supervisor | Glenn Cochran |
Account Manager | David Dahan/Kaye Sumanga |
Art Director | David Wong/Gregory Yeo |
Photographer | Stan Wong |
Other Credits | Retoucher: Stan Wong |
To dramatise the value of Nicorette patches in quitting smoking, we showed the patch being worn across the two fingers most commonly used for smoking.