Title | THINGS WE FORGET |
Brand | 3M |
Product / Service | POST-IT NOTES |
Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Advertising Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Executive Creative Director | Jagdish Ramakrishnan |
Copywriter | Joji Jacob |
Advertiser's Supervisor | Jason Chua |
Account Manager | Jehil Neo |
Art Director | Joji Jacob/Sin Eng Lee |
Illustrator | Joji Jacob |
Photographer | Joji Jacob/Sin Eng Lee |
Post-it notes with simple messages were left in public places for passers-by to find. The messages were simple life-reminders, philosophy that we all know, but never get around to following – like eat mindfully, stand for something, walk the talk and not be too judgmental of others. Every day a new post-it note was added, and placed in a location that was fitting with the topic of the day. The blog gained a huge following on the net.