| Title | THE HIDDEN BOYS |
| Brand | UNICEF KOREA |
| Product / Service | CHILDREN'S RIGHTS CAMPAIGN |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits | |
| Creative Director | Jae-wook Nam |
| Copywriter | Song-ha Lee |
| Art Director | Seong-wook Han/Sung-a Choi |
| Illustrator | Joon-hyun Kim/Kyung-chul Kwon/Mi-jung Sin |
| Typographer | Soo-hwan Song |
At first glance, most people do not understand what message the poster wants to deliver. But closing into the school or playground, they will find out the poster has the message that children are being forced into military. The corner of the poster contains more detailed cases of infringement of human rights of children, and a donation telephone number to help them.
In Somalia, Men (and boys) are forced to be soldiers.