Execution

Samsung Tesco Homeplus - Why am I here? Challenge: Homeplus is located on main streets at a few metres from metro stations. The range of visitors is quite extensive, from residential dwellers to moving population that come from other regions. Therefore, we needed a campaign idea that could incite excessive potential customers to visit Homeplus. Solution: We built up the information map boards on the main streets to draw the attention of the moving population. On the maps, we put the unexpected phrase "Why am I here?" instead of the typical one, "You are here". People would feel intrigued, with the additional information they would find: 'Homeplus winter 50% Sale'. Through this, we intended people to think that they are the only ones not at Homeplus getting the 50% discount, so that they would feel eager to join in. Results: We delivered the message, '50% sale on favoured winter brands at Homeplus' effectively. It influenced many of the moving population to visit Homeplus.

English Translation of Main Headlines

Why am I here?