Execution

Brief: The work and role of UNICEF is still not known to many Koreans. This poster was designed to inform and make people aware of UNICEF, so that many people could participate in the great work they do. Idea: The poster portrays an image of a homeless child shivering in cold, with the white folded paper poster as a blanket. This shocking image posted on walls, stairs and street will grab people's attention. The poster conveys a message that, with a help of donation as little as the production cost of a single poster, it can give homeless children shelter and hope. UNICEF website and ARS number is given to encourage people to easily donate their money, for the support and welfare of children on the streets. Results: 1. Within the first 3 weeks of the posting, 70,000 people visited the UNICEF website and 12,000 ARS donations were made. 2. The accumulated donation will provide warm blankets and jackets to more than 100 children. 3. Due to the increased awareness towards UNICEF, UNICEF Korea has requested another poster design.

English Translation of Main Headlines

Help children off the street