Title | UNLIMITED SMS ELEVATOR |
Brand | MAXIS MOBILE SERVICES |
Product / Service | VALUE PLUS FAMILY MOBILE TARIFF |
Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
Entrant | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Entrant Company: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Advertising Agency: | OGILVY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
Executive Creative Director | Daniel Comar |
Creative Director | Richmond Walker/Gary Caulfield/Ferly Novradi |
Copywriter | Richmond Walker/Bondan Esp/Desy Olivya |
Account Supervisor | Ranjeetha Menon/Stephanie Loo |
Producer | Koh Kiam Seng |
Art Director | Leong Sook Leng/Sandru Emil/Virginia Victoria/Gita Suryono |
Photographer | Brandon/Studio Rom |
Other Credits | Designer: Brian Kong/Digital Retouching: Studio Rom |
Brief: To drive awareness of a bundled text message deal from Malaysia’s largest telco. Solution: As part of a larger campaign, a branded elevator was created in one of Kuala Lumpur’s busiest malls. Envelope shaped stickers were placed on opposing mirrored walls, to create the effect of infinite messages. Results: Over a period of three months, thousands of shoppers were literally immersed in our message. To date the plan has attracted more than 60,000 subscribers.