| Title | TREES |
| Brand | PINEDA |
| Product / Service | HAIR TRANSPLANT CLINIC |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency: | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Melvin Mangada |
| Creative Director | Badong Abesamis |
| Copywriter | Knox Balbastro |
| Advertiser's Supervisor | Associate Account Director: Mel Aguinaldo |
| Planner | Production Designer: Dindo Pangalanan |
| Account Manager | Final Artist: Romar Quiroz |
| Account Supervisor | Agnes Magallanes |
| Producer | May Dalisay\Karen Parreno |
| Art Director | Ali Silao\Catherine Kho/Mel Aguinaldo |
| Photographer | Jeanne Young\Obet Bosito |
| Other Credits | Production House: Chromagraph |
Pineda Hair Transplant Clinic, a company with limited monies, challenged the agency to come up with cost-effective yet arresting ways of relaying the clinic's message to balding men. The solution: mount eye-catching installations in parks frequented by the target market, using their very environment.