| Title | ESCALATOR |
| Brand | PROCTER & GAMBLE |
| Product / Service | GILLETTE |
| Category | B01. Best Use of Transit Advertising |
| Entrant | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising Agency: | BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | David Guerrero |
| Executive Creative Director | David Guerrero/Simon Welsh/Joel Limchoc |
| Creative Director | David Guerrero/Joni Caparas |
| Copywriter | Gunter Liermann/Maui Reyes |
| Advertiser's Supervisor | Sarah Tolentino |
| Account Manager | Lynne Esguerra |
| Account Supervisor | Felicia Almario |
| Producer | Al Salvador |
| Art Director | Joni Caparas/Ming Mei Hung |
| Photographer | Jonathan Tay |
To let the public know about the smooth shave you get from using Gillette Venus, a smooth, giant leg was erected on an escalator in one of Singapore's busiest MRT stations . It gave the illusion that people riding on the escalator were "sliding" down the leg because of its smoothness. For those who rode the escalator, stickers of the product were stuck on the smooth handrails to further dramatize the product's benefit.