Title | FOOSBALL |
Brand | MONSTER.COM |
Product / Service | JOB SEARCH WEBSITE |
Category | B02. Best use of Ambient Advertising: Special Build |
Entrant | JWT HK Hong Kong, HONG KONG |
Entrant Company: | JWT HK Hong Kong, HONG KONG |
Advertising Agency: | JWT HK Hong Kong, HONG KONG |
Credits | |
Executive Creative Director | Steven Lee |
Creative Director | Kwong Chi Kit/Barbara Fu |
Copywriter | Cheung Yee Mui/Barbara Fu/Steven Lee |
Art Director | Kwong Chi Kit/Bobby Chan/Bonny Tam |
Photographer | Tim Lau |
In a pub, one of the figures in a foosball table is replaced by a ballet dancer figurine, and she is never able to kick the ball. When people play, they can experience the problems of a job mismatch and be reminded to look for the right job using the best platform - monster.com.