| Title | STREET SWEEPER |
| Brand | PROCTER & GAMBLE JAPAN |
| Product / Service | BRAUN ORAL-B ELECTRIC TOOTHBRUSH |
| Category | B01. Best Use of Transit Advertising |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits | |
| Executive Creative Director | Mitsushi Abe/Richard Irvine |
| Creative Director | Keizo Mugita |
| Advertiser's Supervisor | Mai Numata |
| Account Supervisor | Yuki Kuraishi/Marie Kobayashi/Junko Nishiyama |
| Producer | Akira Miyata/Hideki Kodaira/Seitaro Chiba/Mamoru Tanno/Tsuyoshi Kato, Entertainment Bowl |
| Art Director | Daishi Moriya/Hisamichi Takase |
Idea: Demonstrate that a round and rotating brush cleans better than a traditional toothbrush. Execution: A large sticker in the shape of an oversized Oral-B toothbrush is applied to the side of city street sweeper. The rotating brush of the street sweeper forms the head of the toothbrush.
(Applied to rear of the truck) Round and rotating brush cleans better than a manual brush.