| Title | POOR CHILD |
| Brand | THE FOUNDATION OF EDUCATION FOR LIFE & SOCIETY |
| Product / Service | ACCESS TO EDUCATION CAMPAIGN |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | HIGH ADVERTISING Bangkok, THAILAND |
| Entrant Company: | HIGH ADVERTISING Bangkok, THAILAND |
| Advertising Agency: | HIGH ADVERTISING Bangkok, THAILAND |
Credits | |
| Creative Director | Danuthas Thamaraksa |
| Copywriter | Nanthawat Mankong/Gop Sihsobhon/Danuthas Thamaraksa |
| Account Supervisor | Anon Orsukont/Thantika Krairish |
| Producer | Aukarapong Sapsantitikul |
| Art Director | Danuthas Thamaraksa |
| Illustrator | Paiboon Intasri |
| Photographer | Sorayut Pumpakdee |
Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school.