| Title | PHOTOGRAPH |
| Brand | BAI XIANG NOODLES |
| Product / Service | INSTANT NOODLES |
| Category | C01. Poster inc. Point of Purchase |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising Agency: | OGILVY BEIJING, CHINA |
Credits | |
| Executive Creative Director | Nils Andersson |
| Creative Director | Doug Schiff |
| Copywriter | Doug Schiff/Wei Xun |
| Art Director | Teonghoe Teng |
| Illustrator | Studio Dl |
| Photographer | Kenny Chai/Corbis |
Bai Xiang Noodles. Old World Flavor.