| Title | SWEAT |
| Brand | T.C. PHARMACEUTICAL INDUSTRIES |
| Product / Service | SPONSOR |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Credits | |
| Executive Creative Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn |
| Creative Director | Torpun Lersin |
| Copywriter | Torpun Lersin/Nopparat Wattanawaraporn |
| Advertiser's Supervisor | Sanit Wongvichar |
| Account Supervisor | Supatra Thomson |
| Art Director | Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Surasak Lapnikornkul |
| Photographer | Anuchai Secharunputong/Nok Pipattungkul; Remix Studio |
| Other Credits | Agency Producer: Paiboon Suwansangroj |
The team decided on a billboard, as it is relatively and, when placed in an ideal location at The Major Cineplex, Ratchayothin, Bangkok, can be a highly effective tool for consumer recognition and recall. The billboard pictured and athlete that had a hidden mechanism which released water through his shirt, so that it appeared to passersby like he was sweating from playing sports. It was a striking image that managed to stop many people in their tracks as they walked by. The billboard was effective in generating buzz amongst the target audience. The message quickly spread through mobile phone messages and emails that there was a cool, new Sponsor billboard.
-