Execution

Instead of telling people, we decided to show them how fresh the flowers in a Spring Blossoms' bouquet were. We located flowery trees in different parts of Mumbai and turned them into bouquets complete with a ribbon and a card which conveyed the message. The campaign cut across all age groups. People stopped to admire these giant bouquets, to click their pictures and send them to their friends and loved ones, which helped spread the message faster and wider than we expected. The number of people logging on to the client's website to shop for bouquets has increased manifold in just one month. Starting with Bangalore, the client has decided to take the campaign to various prominent cities in India.