| Title | SCREENS |
| Brand | PROCTER & GAMBLE |
| Product / Service | OLAY REGENERIST |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Entrant Company: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
| Advertising Agency: | CAMPAIGNS & GREY Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Ompong Remigio |
| Creative Director | Ompong Remigio |
| Copywriter | Ompong Remigio |
| Account Manager | Romina Nanagas |
| Account Supervisor | Richard Arboleda |
| Producer | Emil Cruz |
| Art Director | Marvey Jillian Zaldivar/Bunny Vivero |
| Photographer | Dillie James Bautista/Jesus Dominador Bentulan |
| Other Credits | Fa- Gredge Salvador |
The product helps reduce deep lines and wrinkles as the metaphor pictured on screens show. Mounted in popular beauty salons, the screens turned out to be conversation pieces and the product is currently gaining. In the Philippines, the global recession has no effect on vanity. Salons still rake in customers. Creative forms of media like the screens generate buzz among patrons and endorsements by stylists. These consultants (mostly gays) are staunch figures of authority for beauty and fashion.