Title | BRICK |
Brand | DKSH MALAYSIA |
Product / Service | LEGO |
Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
Chief Creative Officer | Ronald Ng |
Executive Creative Director | Mun |
Copywriter | Collin Yeoh |
Art Director | Pebble Goh/Raylin Valles |
Other Credits | Print Producer: Dickson Teh |
We used a building crane in a highly visible construction area as a 'billboard' for Lego.