TAMIYA MILITARY

TitleTAMIYA MILITARY
BrandTAMIYA SINGAPORE
Product / ServiceTAMIYA MODEL KIT ACCESSORIES
CategoryB02. Best use of Ambient Advertising: Special Build
EntrantOGILVY & MATHER SINGAPORE , SINGAPORE
Entrant Company:OGILVY & MATHER SINGAPORE, SINGAPORE
Advertising Agency:OGILVY & MATHER SINGAPORE, SINGAPORE

Credits

Executive Creative DirectorTodd Mccracken
CopywriterRenee Lim/Troy Lim
Art BuyerIskandar Abdul Kader
Art DirectorMaurice Wee/Fajar Kurnia
PhotographerRj (cliq)/Paul Jones/Joe Harris
Other CreditsProduction House : Cliq

Execution

To show that Tamiya models are accurate and realistic replications of their real military counterparts, Tamiya finishing materials were placed next to real military vehilces on display at war museums and military open-houses, as if to show that the finish on the vehicle was achieved with Tamiya accessories.