| Title | STICKIES |
| Brand | WWF PHILIPPINES |
| Product / Service | EARTH HOUR |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Entrant Company: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Advertising Agency: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Credits | |
| Chief Creative Officer | Richard Irvine |
| Executive Creative Director | Raoul S. Panes |
| Creative Director | Alvin Tecson |
| Copywriter | Raoul Panes/Alvin Tecson/Cey Enriquez |
| Account Manager | Raymond Arrastia/Sue Ann Nolido/Gela Peña |
| Producer | Marissa Abayari/Lady Cajanding |
| Art Director | Mela Advincula |
This year, Manila joined Earth Hour. To tell people the simple message, billboards were placed in office lobbies and shopping malls. They featured a city of bright lights in the form of Post-it notes (or stickies). As people took the stickies with them as their reminder, they were shutting down the lights of the city in the billboard. This would be duplicated in real life when Earth Hour happened in Manila and its neighboring cities.