| Title | ESCALATOR COMB |
| Brand | PROCTER & GAMBLE |
| Product / Service | REJOICE SHAMPOO |
| Category | B01. Best Use of Transit Advertising |
| Entrant | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Entrant Company: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
| Advertising Agency: | LEO BURNETT MANILA Makati City, THE PHILIPPINES |
Credits | |
| Executive Creative Director | Raoul S. Panes |
| Creative Director | Dingdong Baes |
| Copywriter | Raoul S. Panes |
| Account Manager | Jet Darisan |
| Account Supervisor | Roan Ebrahim/Jess Geli |
| Producer | Gello Jamias/Benjie Puno |
| Art Director | Dingdong Baes |
Rejoice comb stickers were strategically placed at the base of escalators in public places. With the escalator's grooves seemingly looking like hair strands that glide through the comb's teeth, the ambient was an engaging way to communicate the brand's promise of extra smooth hair.