Execution

Brief : To increase public awareness of the Convoy Educational Plan. Solution: Many Hong Kng parents hope to enroll their children in top schools. In order to encourage these parents to plan ahead and invest in the Convoy Educational Plan while their children are still young (aged 6-11), we dressed up primary schoool buses as Harvard, Cambridge and Oxford University coaches. Each day, when these school buses arrived to pcik up children, parents could see their children get on a coach for a world-renowned university - truly a dream for them. Results : Awareness of the Convoy Educational Plan was boosted and the client reported receiving an unprecedented number of enquiries.