Title | EARTH HOUR COMPUTER |
Brand | WWF |
Product / Service | WWF |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
Doug Schiff/Hu Yajun | Ogilvy Beijing | Copywriter |
Geng Chao | Ogilvy Beijing | Art Director |
Ryan Liu | Ogilvy Beijing | Multimedia Director |
Luan Heming | Ogilvy Beijing | Project Manager |
Toyoya Li | Ogilvy Beijing | Producer |
While many in China had heard about the WWF Earth hour event, a simple banner ad on the very day reminded. But for greater effect, when the switch was clicked, darkness went full-screen. After a beat, they were asked to turn off their computer for Earth Hour as well.