Title | ALCHEMIST |
Brand | UNILEVER |
Product / Service | LUX SUPER RICH |
Category | A04. TV - Best Use of Film Direction |
Entrant | JWT JAPAN Tokyo, JAPAN |
Entrant Company: | JWT JAPAN Tokyo, JAPAN |
Advertising Agency: | JWT JAPAN Tokyo, JAPAN |
Production Company: | RSA FILMS London, UNITED KINGDOM |
Credits | |
Executive Creative Director | Jun Fukawa |
Creative Director | Craig Howie |
Copywriter | Rafael Freire/Jun Kai/Krai Kittikorn/Screen Writer: Jeffrey Caine |
Agency Producer | Darcey Cherubini/Tomoaki Sueda |
Advertiser's Supervisor | Enzo Devoto |
Account Supervisor | Helen Heatley/Kaoru Sato/Shima Hiranuma/Catherine Chen/Irene Shen/Star Huang |
Director | Dawn Shadforth |
Producer | Lucy Sherwood/Kai-lu Hsiung |
Editor | Lisa Gunning, The Whitehouse |
Sound Design/Arrangement | Composer: Joby Talbot/Arrangement/Conductor: Jeremy Holland-smith/Sound Designer: Martin Cantwell |
Music Artist/Title | Session Orchestra |
Art Director | Yoshihisa Suzuki/Golf Nuntawat/Amy Koo/Lillie Zhong |
Lighting | John Mathieson |
Post Production | Absolute Post, UK |
Other Credits | Sound Mixer: Scott Millan/Casting Director: Jina Jay/Colourist: Jean-clement Soret |
Lux has been selling women the 'dream of Hollywood glamour' since the era of silent films. So when the client informed us they had completely reformulated the product, we knew this relaunch deserved the full Hollywood treatment. Instead of a traditional campaign we introduced consumers to the all new Lux with a 7 minute Hollywood production. 'The Alchemist' brought all the suspense, romance, and of course, glamour of Hollywood to theater screens across Asia.