Title | EPIC |
Brand | PHILIPPINE DEPARTMENT OF TOURISM |
Product / Service | TOURISM |
Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
Entrant | MTV ASIA Singapore, SINGAPORE |
Entrant Company: | MTV ASIA Singapore, SINGAPORE |
Advertising Agency: | MTV ASIA Singapore, SINGAPORE |
Production Company: | MTV ASIA Singapore, SINGAPORE |
Credits | |
Executive Creative Director | Carl Zuzuarte |
Creative Director | Andrew Lo Kuo Yu |
Copywriter | Carl Zuzuarte |
Agency Producer | Michell Tan Seok Hua |
Advertiser's Supervisor | Eduardo Mapa |
Planner | Chris Pattinson |
Account Manager | Raksha Nanikram |
Account Supervisor | Yvonne Tey |
Director | Andrew Lo |
Producer | Michell Tan |
Sound Design/Arrangement | Mark Baptist |
Music Artist/Title | Mark Baptist |
Animation | Ni Wei/Carl Chua |
Art Director | Andrew Lo Kuo Yu |
EPIC was created in animation to showcase the "awesomeness" of Philippines in a fun and different light targeting the youth. The TVC carries one through Philippines as if you were experiencing it through your own eyes enticing you to make Philippines your next holiday destination. The richness of the animation was used to differentiate us from other tourism boards and speaks to the heart of the consumers - youth.