Title | A DAY IN THE LIFE OF CHENNAI |
Brand | BENNET COLEMAN & CO. |
Product / Service | THE TIMES OF INDIA |
Category | A02. TV - Best Use of Art Direction |
Entrant | JWT INDIA Mumbai, INDIA |
Entrant Company: | JWT INDIA Mumbai, INDIA |
Advertising Agency: | JWT INDIA Mumbai, INDIA |
Production Company: | GOOD MORNING FILMS Mumbai, INDIA |
Credits | |
Executive Creative Director | Senthil Kumar/Agnello Dias |
Creative Director | Senthil Kumar |
Copywriter | Senthil Kumar |
Agency Producer | Mark Manuel |
Advertiser's Supervisor | Rahul Kansal/Priya Gupta/Suganthan Kandaswamy |
Account Supervisor | Vijay Menon |
Director | Shashank Chaturvedi |
Producer | Vikram Kalra |
Editor | Shashank Chaturvedi |
Sound Design/Arrangement | Vijay Anthony |
Music Artist/Title | Vijay Anthony/Madurai Chinnaponnu |
Art Director | Karthik Sekhar |
Lighting | Jason West |
Post Production | Prime Focus |
A short satire on a day in the life of Chennai, through the 24 hour biography of a giant cardboard cutout character in a double role, through the ups and downs of cinema and politics, becoming a metaphor for the rise and fall of stars on the screen and beyond it, while highlighting the dirty party hopping track that most actor / politicians employ every day. A film that celebrates the cinema capital of india and its unique Cutout Culture with an original folk narrative based soundtrack that captured the Top of the Charts position on all Indian music channels.