Title | LIFE IN A TOILET |
Brand | HONG KONG CANCER FUND |
Product / Service | PROSTATE CANCER AWARENESS |
Category | A03. TV - Best Use of Cinematography |
Entrant | DDB WORLDWIDE Hong Kong, HONG KONG |
Entrant Company: | DDB WORLDWIDE Hong Kong, HONG KONG |
Advertising Agency: | DDB WORLDWIDE Hong Kong, HONG KONG |
Production Company: | THREETWOONE FILM PRODUCTION Hong Kong, HONG KONG |
Credits | |
Chief Creative Officer | Ruth Lee |
Creative Director | Paul Chan/O'Poon |
Copywriter | Paul Chan/Jay Lee |
Agency Producer | Denise Wong |
Account Manager | Calvin Chow/Bonnie Kwan |
Director | Stanley Wong |
Art Director | O'Poon/Fei Leung/Fenris Kau/Arra Tang |
Men over 50 are particularly vulnerable to prostate cancer. But how do you promote awareness and prevention when over 90% of Hong Kongers don’t know what to look for? Since frequent urination is one of the possible symptoms of prostate cancer, our message was simply, ‘Don’t spend your life in a toilet.’