Title | EVERY TEAM NEEDS THE SPARK |
Brand | ADIDAS INTERNATIONAL |
Product / Service | SPORTSWEAR |
Category | A03. TV - Best Use of Cinematography |
Entrant | 180 AMSTERDAM, THE NETHERLANDS |
Entrant Company: | 180 AMSTERDAM, THE NETHERLANDS |
Advertising Agency: | 180 AMSTERDAM, THE NETHERLANDS |
2nd Advertising Agency: | TBWA\HAKUHODO (180\TBWA) Tokyo, JAPAN |
Production Company: | MJZ London, UNITED KINGDOM |
Credits | |
Chief Creative Officer | Andy Fackrell |
Executive Creative Director | Andy Fackrell/Richard Bullock |
Copywriter | Peter Albores/Hideyuki Tanaka |
Agency Producer | Joe Togneri |
Advertiser's Supervisor | Levin Reyher |
Account Manager | Feliciano Robayana |
Account Supervisor | Matt Jennings |
Director | Rupert Sanders |
Producer | Mjz: Nell Jordan; Lift Corporation Japan: Motoi Fujiwara |
Editor | Lift Corporation Japan: Yuichi Kamiya; Work Post London: Neil Harris; |
Sound Design/Arrangement | Agoraphone/Soundsquare |
Music Artist/Title | Skinnerbrothers |
Art Director | Martin Terhart |
Lighting | Alwin Kuchler |
Post Production | The Mill, London |
Other Credits | Production Manager: Hiroyuki Takamaru; Mixer: Erito Ayaki; Adaptations:hirofumi Nakajima/Taro Sato |
‘Every Team Needs the Spark’ features Lionel Messi as the spark and introduces Zinedine Zidane as an enigmatic storyteller in the shadows. Zidane has traveled to Buenos Aires to search out the story of Messi and to discover this legend’s mystical beginnings. In the style of the graphic novel, Lionel Messi represents the adidas F50i boot and ‘lightning quick, game changing’ player type.