Title | INTO THE MYSTERY OF THE NIGHT |
Brand | ANNA SUI FRAGRANCES/P&G PRESTIGE PRODUCTS |
Product / Service | NIGHT OF FANCY FRAGRANCE |
Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
Entrant | E'TOPIA New York, USA |
Entrant Company: | E'TOPIA New York, USA |
Advertising Agency: | E'TOPIA New York, USA |
Production Company: | E'TOPIA New York, USA |
Credits | |
Chief Creative Officer | Tobias Meinecke |
Creative Director | Tobias Meinecke |
Agency Producer | Monica Penders |
Advertiser's Supervisor | Bärbel Bureick, Anna Sui Fragrances |
Planner | Kate Yu, Anna Sui Fragrances |
Account Manager | Terry Shapiro, Anna Sui Fragrances |
Account Supervisor | Goetz Grossmann |
Director | Tobias Meinecke |
Producer | Ron Geipel |
Editor | Steffen Baumgart |
Sound Design/Arrangement | Thomas Süss |
Music Artist/Title | Duke Bojadziev/Night Of Fancy |
Animation | 3D - Lars Krüger. Andreas Riesener; 2d - Guido Matchass |
Post Production | Ron Geipel |
"Close your eyes, spread your wings and journey into the mystery of the night". Budget and other client restrictions did not allow the use of the print visual model/muse in the TV commercial; we developed an idea born from the key design elements of the flacon to solve this problem. The other challenge was to present two products (day/night scent) side by side.