Title | FUSION OF COLOURS |
Brand | PARCO CO. |
Product / Service | PARCO IDENTITY |
Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising Agency: | I&S BBDO Tokyo, JAPAN |
Production Company: | PICS Tokyo, JAPAN |
Credits | |
Creative Director | Masaya Maemura |
Planner | Naoko Yamasumi |
Director | Daisuke Hashimoto |
Producer | Hironori Terai/Nobutaka Shimoda |
Music Artist/Title | Taichi Masuda |
Animation | Daisuke Hashimoto |
Other Credits | CG: Daisuke Hashimoto |
PARCO operates commercial facilities in urban areas. Their objective is to create successful, commercial space which is original, has foresight and is full of hospitality. It is somewhere that is both fun to visit and profitable for tenants. The colours of flying butterflies spread to the surface of the water, and forms PARCO’s logo. It symbolises the creative relationship between PARCO and its customers; the way in which they interact and create a trend together. It is exactly what the PARCO brand means.