Title | COLOUR YOUR LIFE |
Brand | SONY ERICSSON |
Product / Service | SONY ERICSSON W508 |
Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
Entrant | BLACKMAGIC DESIGN Singapore, SINGAPORE |
Entrant Company: | BLACKMAGIC DESIGN Singapore, SINGAPORE |
Advertising Agency: | SAATCHI & SAATCHI Singapore, SINGAPORE |
Production Company: | PLAY FILMS Singapore, SINGAPORE |
Credits | |
Executive Creative Director | Thomas Kanofsky |
Agency Producer | Gwynn Wong |
Account Manager | Inken Dachsel |
Account Supervisor | Sandra Schamber |
Director | Harry Patramanis |
Producer | Julie Chung/David Clarke |
Editor | Tammy Quah |
Sound Design/Arrangement | Nathan Cavaleri/Ramesh Sathiah/Abigail Sie ( Song Zu Singapore) |
Music Artist/Title | SE/Colour Your Life |
Animation | Freddie Coles/Elena Ho/Archie A. Olarte/Joey D. Trinidad/Ganesh Ghale/Yang Si Shuo/Tan Jian Hong |
Lighting | Malcolm Mcculloch |
Post Production | Blackmagic Design |
Other Credits | Damien Yang/Leong Beng Wee/Kean Au/Garth O’bryan/Adrian Ooi/Gwee Wei Wei |
For Colour Your Life, the 2D and 3D departments creatively collaborated in a unique organic workflow for something quite different from the usual photorealistic VFX job. Whilst the 2D team designed the colourful array of 2D characters and other elements, the 3D team simultaneously tracked all the handheld live action plates ready for compositing. The creative design process continued throughout the post workflow and even during online, new ideas were conceptualised and integrated – resulting in an organic evolution of the concept all the way through.