Title | HYPER GIRL |
Brand | HP |
Product / Service | HP MINI 1000 |
Category | A01. TV - Best Use of Animation/Computer Graphics/Special Effects |
Entrant | BLACKMAGIC DESIGN Singapore, SINGAPORE |
Entrant Company: | BLACKMAGIC DESIGN Singapore, SINGAPORE |
Advertising Agency: | PUBLICIS MODEM Singapore, SINGAPORE |
Production Company: | THE SHOOTING GALLERY Singapore, SINGAPORE |
Credits | |
Creative Director | Joe Lin |
Copywriter | Georgina Gray |
Agency Producer | Julie Chua |
Advertiser's Supervisor | E-Vonne Loh |
Account Manager | Sharry Low |
Account Supervisor | Jacqueline Lim |
Director | Karl von Moller |
Producer | Leollyne Teng |
Editor | Tammy Quah |
Sound Design/Arrangement | Evan Roberts/Ben Rosen ( The Gunnery) |
Music Artist/Title | HP Mini |
Animation | Vincent Yoe/Mori Lim/Teo Boon Hock/Leong Beng Wee/Eddie Quah/Freddie Coles |
Art Director | Ginny Lim |
Lighting | Sham |
Post Production | Blackmagic Design |
Other Credits | Damien Yang ( Post Supervisor)/Charlie Ellis ( Colourist)/Linda Chua ( Post Producer) |
Hyper Girl stars a webaholic who is constantly on-the-go changing outfits, activities and environments as she talks excitedly about the endless things she can do with her HP Mini 1000 to stay connected with friends, trends, blogs and reviews. It features a complex sequence of CG particles that fluidly metamorphose through a variety of ever-changing shapes from a keyboard to a swirl of letters to a guitar and finally a shoulder bag. This was achieved through expertly stitching different body parts and pieces of clothing from multiple plates, along with the CG, in split-second timing to create the seamless transitions.