Title | HONDA MUSIC :60 |
Brand | HONDA MOTOR CO. |
Product / Service | HONDA |
Category | A05. TV - Best Use of Music including Sound Design |
Entrant | IF WORKS Tokyo, JAPAN |
Entrant Company: | IF WORKS Tokyo, JAPAN |
Advertising Agency: | DENTSU Tokyo, JAPAN |
Production Company: | IF WORKS Tokyo, JAPAN |
Credits | |
Executive Creative Director | Yasuo Motoi/Hajime Morimoto |
Creative Director | Munehiro Yasojima |
Copywriter | Yoko Seki |
Agency Producer | Hideto Kato/Naoatsu Sata |
Director | Jesper Ericstam |
Producer | Shoji Kobayashi/Michio Kokubu |
Editor | Koji Muranaka |
Sound Design/Arrangement | Reiji Kitazato/Hideyuki Nagata/Shinichi Kita |
Music Artist/Title | Ludwig Van Beethoven/Ninth Symphony |
A new day starts with various sounds of Honda products, All around the globe. Motorcycles, cars, robots, multipurpose vehicles (ex: cultivators, showplow etc,) F1 machines, jet planes...pleasant sounds made by multiple Honda products amplify the joy of driving, motivation to work and hint on a bright future. The concept of this commercial is to show the sounds of Honda lap with the sounds of daily life to create a melody, finally turning into a glorius chorus from Beethoven's "Ninth Symphony." Sounds of Honda bring joy and stir up emotions in everyone.