Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
C02 Innovative Use of Influencers
'FRIENDJACK': A CELEBRITY CAMPAIGN WITHOUT EVER SHOWING THE CELEBRITY MCDONALD'S MCDONALD'S 24/7	DDB Hong Kong	HONG KONG	DDB Hong Kong	HONG KONG
CDR BUILDS STRENGTH AMONG INDONESIAN WOMEN IN THEIR 30S BAYER CDR	MEDIACOM Jakarta	INDONESIA
TROPICAL WHOPPER UBER EATS HUNGRY JACKS, UBER EATS	SPECIAL Sydney	AUSTRALIA	HOOLIGAN COLLECTIVE Sydney	AUSTRALIA
HIDDEN RUNWAY SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	THE POOL COLLECTIVE Sydney	AUSTRALIA
THE CENTER LANE SK-Ⅱ SK-Ⅱ	GREY Tokyo	JAPAN	BLUE ONE INC. Tokyo ENNET INC. Tokyo	JAPAN	Silver
THE CROWD-SAUCED AD UNI-PRESIDENT SOUP DAREN INSTANT NOODLE	LEO BURNETT SHANGHAI	CHINA	MOD PRODUCTION Shanghai	CHINA	Short List
THE FAMILY MAN JOB HUNT AMAZON PRIME VIDEO INDIA THE FAMILY MAN S2 - AMAZON PRIME VIDEO IN	SOCHEERS Mumbai	INDIA			Short List
THE SHOW MUST GLOW ON EXCEED SPORTS AND ENTERTAINMENT GLOW FESTIVAL	CONSTRUCT DIGITAL Singapore	SINGAPORE
UNDER ARMOR'S #U1ST CAMPAIGN UNDER ARMOR UNDER ARMOR	INVNT	SINGAPORE	INVNT	SINGAPORE
NAVARASA - FESTIVAL OF EMOTIONS NETFLIX INDIA NETFLIX INDIA	CREATIVELAND ASIA Mumbai	INDIA
SHARE COFFEE WITH YOU NESCAFÉ NESCAFÉ GOLD COLLECTION	RUDER FINN CHINA Beijing	CHINA
TOUGH PEOPLE VS SHOCK COLLAR SPCA SPCA	FORSMAN & BODENFORS Singapore	SINGAPORE	HECKLER SG Singapore	SINGAPORE
C03 Co-Creation & User Generated Content
LULLABIES NO UGLY NO UGLY SLEEP	INNOCEAN WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
SAMSUNG - ITEST SAMSUNG SAMSUNG OS	TRIBAL AOTEAROA Auckland	NEW ZEALAND	TRIBAL AOTEAROA Auckland	NEW ZEALAND	Silver
EMPOWER MOVES UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA
CRAFT, CAMERA, ACTION! BIG W BIG W	M&C SAATCHI Sydney	AUSTRALIA	ZEBRAR Sydney	AUSTRALIA
SAVDHAAN RAHEIN SAFE RAHEIN (SOCIAL PANGA X BAJAJ FINSERV) BAJAJ FINSERV LTD. FINANCIAL SERVICES (PUBLIC SERVICE CAMPAIGN)	Social Hardware Bengaluru	INDIA
IT'S NOT A HOLIDAY, IT'S A SINGAPOLIDAY SINGAPORE TOURISM BOARD SINGAPOREDISCOVERS VOUCHERS	HEPMIL MEDIA GROUP Singapore	SINGAPORE
TH MIRINDA ROOT BEER X MINDSHARE X TIKTOK MIRINDA MIRINDA ROOT BEER	TIKTOK Thailand	THAILAND	TIKTOK Thailand	THAILAND
MUSIC VIDEO FOR ALL ADOBE KOHH “2 CARS” MUSIC VIDEO CHALLENGE	ENJIN Tokyo	JAPAN
MOXY HOTELS – WHERE BRAVE STARTS MOXY HOTELS MOXY HOTEL LAUNCH	QUMIN London	UNITED KINGDOM	QUMIN London	UNITED KINGDOM
#CUCOKCUCUCIMORY (CIMORY FITS YOU) CIMORY CIMORY MILK	TIKTOK Indonesia	INDONESIA	TIKTOK Indonesia	INDONESIA
THE CROWD-SAUCED AD UNI-PRESIDENT SOUP DAREN INSTANT NOODLE	LEO BURNETT SHANGHAI	CHINA	MOD PRODUCTION Shanghai	CHINA
SAMSUNG #VIDEOSNAPCHALLENGE SAMSUNG SAMSUNG GALAXY S21	WE ARE SOCIAL Sydney	AUSTRALIA			Silver
WE GOT THIS WWF, TEMASEK FOUNDATION, GREEN IS THE NEW BLACK YOUTH SUSTAINABILITY INCUBATOR	GREY Singapore	SINGAPORE
NAVARASA - FESTIVAL OF EMOTIONS NETFLIX INDIA NETFLIX INDIA	CREATIVELAND ASIA Mumbai	INDIA
C04 Social Commerce
MIDNIGHT-TEMPTATION ANIME SAGA PREFECTURE SAGA-MESHI (LOCAL SAGA SPECIALTIES)	DENTSU INC. Tokyo	JAPAN	D2C DOT Tokyo XPD INC. Tokyo STUDIO KAI INC. Tokyo	JAPAN
CDR BUILDS STRENGTH AMONG INDONESIAN WOMEN IN THEIR 30S BAYER CDR	MEDIACOM Jakarta	INDONESIA
MAKE EVERYDAY & EVERYWHERE EPIC SAMSUNG SAMSUNG GALAXY S21	STARCOM Taipei City	TAIWAN	DIGITAS TAIWAN Taipei	TAIWAN
C05 Emerging Platforms
SAMSUNG #VIDEOSNAPCHALLENGE SAMSUNG SAMSUNG GALAXY S21	WE ARE SOCIAL Sydney	AUSTRALIA			Short List
SAVDHAAN RAHEIN SAFE RAHEIN (SOCIAL PANGA X BAJAJ FINSERV) BAJAJ FINSERV LTD. FINANCIAL SERVICES (PUBLIC SERVICE CAMPAIGN)	Social Hardware Bengaluru	INDIA
IT'S NOT A HOLIDAY, IT'S A SINGAPOLIDAY SINGAPORE TOURISM BOARD SINGAPOREDISCOVERS VOUCHERS	HEPMIL MEDIA GROUP Singapore	SINGAPORE
THE ZOO ON ZOOM MORINAGA MILK INDUSTRY CO., LTD MT.RAINIER	HAKUHODO INC. Tokyo	JAPAN	HAKUHODO PRODUCTS Tokyo	JAPAN	Bronze
D01 Local Brand
HIDDEN RUNWAY SAMSUNG SAMSUNG	CHE PROXIMITY Sydney	AUSTRALIA	THE POOL COLLECTIVE Sydney	AUSTRALIA
D02 Challenger Brand
SBI FINDS SBI SBI SAVINGS BANK SBI SAVINGS BANK	HS AD Seoul	SOUTH KOREA	HS AD Seoul	SOUTH KOREA	Silver
THE OG 5G GOMO PH GOMO PH 5G	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
THE SHOW MUST GLOW ON EXCEED SPORTS AND ENTERTAINMENT GLOW FESTIVAL	CONSTRUCT DIGITAL Singapore	SINGAPORE
D03 Single-market Campaign
INSTA CHACHA: DIGITIZING LOCAL COMICS TO REACH RURAL INDIA GSK ENO	META PLATFORMS, INC. Gurugram	INDIA	PRAN'S FEATURES New Delhi K SILENT PRODUCTIONS Mumbai	INDIA
END OF YEAR - REWIND NETFLIX NETFLIX - END OF YEAR	CREATIVELAND ASIA Mumbai	INDIA	ENTOURAGE FILMS Mumbai	INDIA
D04 Social Behaviour
SQUID GAME MALAYSIA DAIRY INDUSTRIES MARIGOLD HL CHOCOLATE MILK	GOODFELLAS Singapore	SINGAPORE	GOODFELLAS Singapore	SINGAPORE
OUTHEISTED NETFLIX NETFLIX - MONEY HEIST PART 5	GOODSTUPH THAILAND Bangkok	THAILAND			Short List
THE COST OF BULLYING SAMSUNG SAMSUNG	CHEIL PENGTAI Beijing	CHINA	CHEIL PENGTAI Beijing CHEIL Hong Kong	CHINA HONG KONG
EMPOWER MOVES UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	RABBIT CONTENT Sydney	AUSTRALIA	Short List
BLACKOUT MIRROR DOVE DOVE	UNILEVER PHILIPPINES Taguig City	THE PHILIPPINES	RUNAWAY ROBOT PRODUCTIONS San Juan	THE PHILIPPINES
PEPSI CAN LIGHT STICK PEPSICO PEPSI	BBDO GUERRERO Makati City	THE PHILIPPINES	BBDO GUERRERO Makati City FLARE MANILA Makati City	THE PHILIPPINES
NAVARASA - FESTIVAL OF EMOTIONS NETFLIX INDIA NETFLIX INDIA	CREATIVELAND ASIA Mumbai	INDIA
D05 Cultural Insight
WHEN WILL SHE BE RIGHT? UN WOMEN AUSTRALIA GENDER EQUALITY	THE MONKEYS, PART OF ACCENTURE SONG Sydney	AUSTRALIA	RABBIT CONTENT Sydney RABBIT CONTENT Sydney	AUSTRALIA
INDO SWEEPER SHIP NETFLIX SPACE SWEEPERS MOVIE	GOODSTUPH THAILAND Bangkok	THAILAND	DUDE STUDIOS Singapore	SINGAPORE
BMW: THE X2 PROJECT SANYUANLI BMW CHINA BMW X2	TBWA\BOLT SHANGHAI Shanghai	CHINA	BLACK + CAMERON Shanghai MOD PRODUCTION Shanghai SMOOTH PRODUCTION Shanghai FILMATE PRODUCTIONS Shanghai BOLT BY TBWA Shanghai	CHINA	Short List
#SAKURARUSH MCDONALD'S MCDONALD'S TERITAMA BURGER	TWITTER Tokyo	JAPAN	DENTSU INC. Tokyo DENTSU DIGITAL INC. Tokyo UNIQUE VISION Tokyo FLAG Tokyo	JAPAN

C02 Innovative Use of Influencers
'FRIENDJACK': A CELEBRITY CAMPAIGN WITHOUT EVER SHOWING THE CELEBRITY
MCDONALD'S / MCDONALD'S 24/7

DDB Hong Kong

HONG KONG

DDB
Hong Kong

HONG KONG
CDR BUILDS STRENGTH AMONG INDONESIAN WOMEN IN THEIR 30S
BAYER / CDR

MEDIACOM Jakarta

INDONESIA
TROPICAL WHOPPER
UBER EATS / HUNGRY JACKS, UBER EATS

SPECIAL Sydney

AUSTRALIA

HOOLIGAN COLLECTIVE
Sydney

AUSTRALIA
HIDDEN RUNWAY
SAMSUNG / SAMSUNG

CHE PROXIMITY Sydney

AUSTRALIA

THE POOL COLLECTIVE
Sydney

AUSTRALIA
THE CENTER LANE
SK-Ⅱ / SK-Ⅱ

GREY Tokyo

JAPAN

BLUE ONE INC.
Tokyo
ENNET INC.
Tokyo

JAPAN

Silver
THE CROWD-SAUCED AD
UNI-PRESIDENT SOUP DAREN / INSTANT NOODLE

LEO BURNETT SHANGHAI

CHINA

MOD PRODUCTION
Shanghai

CHINA

Short List
THE FAMILY MAN JOB HUNT
AMAZON PRIME VIDEO INDIA / THE FAMILY MAN S2 - AMAZON PRIME VIDEO IN

SOCHEERS Mumbai

INDIA

Short List
THE SHOW MUST GLOW ON
EXCEED SPORTS AND ENTERTAINMENT / GLOW FESTIVAL

CONSTRUCT DIGITAL Singapore

SINGAPORE
UNDER ARMOR'S #U1ST CAMPAIGN
UNDER ARMOR / UNDER ARMOR

INVNT

SINGAPORE

INVNT

SINGAPORE
NAVARASA - FESTIVAL OF EMOTIONS
NETFLIX INDIA / NETFLIX INDIA

CREATIVELAND ASIA Mumbai

INDIA
SHARE COFFEE WITH YOU
NESCAFÉ / NESCAFÉ GOLD COLLECTION

RUDER FINN CHINA Beijing

CHINA
TOUGH PEOPLE VS SHOCK COLLAR
SPCA / SPCA

FORSMAN & BODENFORS Singapore

SINGAPORE

HECKLER SG
Singapore

SINGAPORE