GAME RESPONSIBLY – BATTLEGROUNDS MOBILE INDIA

Grand Prix
TitleGAME RESPONSIBLY – BATTLEGROUNDS MOBILE INDIA
BrandBATTLEGROUNDS MOBILE INDIA
Product / ServiceBATTLEGROUNDS MOBILE INDIA
CategoryB03. Sound Design
EntrantEARLY MAN FILM PVT LTD Mumbai, INDIA
Idea Creation DDB MUDRA Mumbai, INDIA
Production EARLY MAN FILM PVT LTD Mumbai, INDIA

Credits

Name Company Position
Abhinav Pratiman Early Man Film Pvt Ltd Director
Anand Menon Early Man Film Pvt Ltd Executive Producer
Amarjeet Phukan Early Man Film Pvt Ltd Producer
Rahul Mathew DDB Mudra Chief Creative Officer
Vishnu Srivastav DDB Mudra Creative Team
Sooraj Pillai DDB Mudra Creative Team
Neha Sathe DDB Mudra Creative Team
Murugaiya Gokul DDB Mudra Creative Team
Sudhira Mendon DDB Mudra Creative Team
Netra Ramachandran DDB Mudra Strategy Team
Sukshita Singh DDB Mudra Strategy Team
Shikha Davessar DDB Mudra Business Team
Sheenu Gaur DDB Mudra Business Team
Sanjana Chetan DDB Mudra Business Team
Tilak Goswami Freelance Sound Designer
Kenneth Basumatary Freelance Music Director
Sumit and Bhavna The Perfect Way Casting Casting Director
Amit Chitnis Sally's Studio Online Artiste
Shruti Gupte Freelance Production Designer
Yash Khanna Freelance Cinematographer
Tanya Oak Freelance Costume Stylist
Shivkumar Panicker Freelance Editor
Naved Rizvi Freelance First AD
Rooma Talukdar Freelance Make Up Artiste
Vineesh Vijayan Studio Skwer Colorist
Shail Vora Freelance Line Producer

Write a short summary of what happens in the film.

Battlegrounds Mobile India (BGMI) – a popular mobile video game in India – recognised the problem of excessive gaming among players. Driven by the need to foster a safe and healthy gaming environment, the Game Responsibly campaign tackles the problem of obsessive gaming in a light-hearted manner. And it does so by speaking not only to gamers, but also their friends and family. The film uses the incessant and iconic sounds of BGMI as a metaphor for excessive gaming; this is shown by the protagonist mimicking the sounds orally. Humour is employed to drive home the features introduced by BGMI to combat gaming addiction, including OTP authentication for minors and limits on daily in-game spending. The film organically embeds the problem of over-gaming and its subsequent solution (offered by the new features of BGMI) into a relatable and non-preachy narrative. It is an unexpected take on a pressing issue.

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